Tech Data, a billion dollar cloud software company, needed graphics and signage for its presence at the Microsoft World Partners Conference in Toronto this past summer. Another agency had presented them with ideas for designs that included cliché vector graphics of clouds and overall did not reflect the sophistication of the company.
The challenge was to elevate their brand and bolster their presence at the conference. Another challenge was time – I had several short weeks to produce overhangs, podiums, pillars, as well as print and digital signage for the event. The result was Tech Data winning Best in Show for their strong visual presence at the event.
Art Direction and Graphic Design: Jennifer Livaudais